Business Analytics

• Forecasting Customer Lifetime Value Using RFM-Analysis and Markov Chain (01 Mar 2022)
  Calculate Customer Lifetime Value using Markov chains and RFM analysis. Project multi-year customer value for strategic marketing decisions.


• From RFM Analysis to Predictive Scoring Models (06 Jan 2022)
  Build predictive customer scoring models. Forecast purchase probability and spending using RFM segmentation and statistical modeling in Python.


• Customer Segmentation and Profiling: A Managerial Approach (03 Dec 2021)
  Implement managerial customer segmentation based on recency. A practical approach to predicting purchase likelihood and targeting marketing spend.


• Customer Segmentation using RFM Analysis (25 Oct 2021)
  Segment customers using RFM analysis and hierarchical clustering in Python. Identify loyal customers, at-risk segments, and marketing opportunities.


• SKU Clustering for Inventory Optimization (15 Oct 2021)
  Optimize inventory using hierarchical clustering. Group SKUs by sales velocity and volatility to improve demand forecasting and reduce costs.